sep 2023 - today
first design hire, senior product designer, Creative Director
簡介
a designer who builds simple and delightful products to solve complex problems. currently exploring the power of AI. currently based in toronto, canada.
scrolllllll☟
I joined Rootly as their first design hire, and am currently leading both product and creative design there. Since then, we've launched two new products ↳Rootly On-Call (web & mobile) and ↳Rootly AI , while also improved visual delight and ease of use across our product. I also led the redesign of our ↳website and gave our brand a fresh look.
Been too busy building to post case studies! In the meantime, you can check out all our shipped features on our ↳changelog .
Rootly On-Call
2024
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Full-time
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Devtool, SaaS
Rootly On-Call
2024
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Full-time
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Devtool, SaaS
Rootly Mobile App
2024
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Full-time
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Devtool, SaaS
Rootly Mobile App
2024
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Full-time
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Devtool, SaaS
Gave our website and brand a new look
2024
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Full-time
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Devtool, SaaS
Gave our website and brand a new look
2024
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Full-time
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Devtool, SaaS
Rootly On-Call
2024
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Full-time
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Devtool, SaaS
Rootly On-Call
2024
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Full-time
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Devtool, SaaS
Rootly Mobile App
2024
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Full-time
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Devtool, SaaS
Rootly Mobile App
2024
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Full-time
\
Devtool, SaaS
Gave our website and brand a new look
2024
\
Full-time
\
Devtool, SaaS
Gave our website and brand a new look
2024
\
Full-time
\
Devtool, SaaS
Rootly On-Call
2024
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Full-time
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Devtool, SaaS
Rootly On-Call
2024
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Full-time
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Devtool, SaaS
Rootly Mobile App
2024
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Full-time
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Devtool, SaaS
Rootly Mobile App
2024
\
Full-time
\
Devtool, SaaS
Gave our website and brand a new look
2024
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Full-time
\
Devtool, SaaS
Gave our website and brand a new look
2024
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Full-time
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Devtool, SaaS
nov 2019 - feb 2023
first hire, Founding designer
LEX is a fintech platform that democratize commercial real estate by taking them public so that everyone can buy a share of them (literally buying stock of a building).
I first joined LEX as an intern (first hire :p) when I was still a student at nyu. I then joined as the founding designer after I graduated. Since then, I grew with the company for almost 4 years till our acquisition in early 2023. During my time there, I have had the privilege to work on many projects and learnt a ton. I worked on web product, mobile app, design system, and marketing website. You can check out the projects below:
Designing a trading platform for commercial real estate stocks
2021
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Full-time
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Fintech, Marketplace
Designing a trading platform for commercial real estate stocks
2021
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Full-time
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Fintech, Marketplace
Onboarding redesign: doubling conversion rate for opening brokerage accounts
2022
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Full-time
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Fintech, Marketplace
Onboarding redesign: doubling conversion rate for opening brokerage accounts
2022
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Full-time
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Fintech, Marketplace
Design system: enabling velocity and consistency for a lean product team
2021
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Full-time
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Fintech, Marketplace
Design system: enabling velocity and consistency for a lean product team
2021
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Full-time
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Fintech, Marketplace
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Website redesign: building trust through marketing
2022
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Full-time
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Fintech, Marketplace
Website redesign: building trust through marketing
2022
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Full-time
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Fintech, Marketplace
Waitlist app: secure early adopters for first-mover advantage
2020
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Full-time
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Fintech, Marketplace
Waitlist app: secure early adopters for first-mover advantage
2020
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Full-time
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Fintech, Marketplace
Designing a trading platform for commercial real estate stocks
2021
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Full-time
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Fintech, Marketplace
Designing a trading platform for commercial real estate stocks
2021
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Full-time
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Fintech, Marketplace
Onboarding redesign: doubling conversion rate for opening brokerage accounts
2022
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Full-time
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Fintech, Marketplace
Onboarding redesign: doubling conversion rate for opening brokerage accounts
2022
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Full-time
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Fintech, Marketplace
Design system: enabling velocity and consistency for a lean product team
2021
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Full-time
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Fintech, Marketplace
Design system: enabling velocity and consistency for a lean product team
2021
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Full-time
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Fintech, Marketplace
Website redesign: building trust through marketing
2022
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Full-time
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Fintech, Marketplace
Website redesign: building trust through marketing
2022
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Full-time
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Fintech, Marketplace
Waitlist app: secure early adopters for first-mover advantage
2020
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Full-time
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Fintech, Marketplace
Waitlist app: secure early adopters for first-mover advantage
2020
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Full-time
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Fintech, Marketplace
2019 - 2024
Founder
I've worked with many early-stage startups on their product and website. I wanted to bring my founding designer expertise to the underserved startups, helping them establish a unique look, build a polished product, and prepare them for long-term growth.
As for now, I'm taking a pause on taking new clients as I want to protect my focus and do some side projects for myself.
There's still a few fun projects in 2023 and 2024 that need to be published, stay tuned! Meanwhile you can always check some past projects below:
Sonic Equity - own your passion
2023
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Client
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Financial Service, Music
Sonic Equity - own your passion
2023
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Client
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Financial Service, Music
OpenAsk - A Web3 Q&A Community
2023
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Client
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Web3, SocialFi
OpenAsk - A Web3 Q&A Community
2023
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Client
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Web3, SocialFi
New Books Network - introducing scholars to a wide public
2022
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Client
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Academia
New Books Network - introducing scholars to a wide public
2022
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Client
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Academia
ModelZ - Easy AI for Developers
2023
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Client
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Machine Learning, SaaS
ModelZ - Easy AI for Developers
2023
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Client
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Machine Learning, SaaS
Game Theory - Animated Mini Course
2020
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Client
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Education
Game Theory - Animated Mini Course
2020
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Client
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Education
Sonic Equity - own your passion
2023
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Client
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Financial Service, Music
Sonic Equity - own your passion
2023
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Client
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Financial Service, Music
OpenAsk - A Web3 Q&A Community
2023
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Client
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Web3, SocialFi
OpenAsk - A Web3 Q&A Community
2023
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Client
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Web3, SocialFi
New Books Network - introducing scholars to a wide public
2022
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Client
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Academia
New Books Network - introducing scholars to a wide public
2022
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Client
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Academia
ModelZ - Easy AI for Developers
2023
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Client
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Machine Learning, SaaS
ModelZ - Easy AI for Developers
2023
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Client
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Machine Learning, SaaS
Game Theory - Animated Mini Course
2020
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Client
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Education
Game Theory - Animated Mini Course
2020
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Client
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Education
Check ↳project index for all projects