jerry wang website 2025

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COMING SOON
sep 2023 - today 
first design hire, senior product designer, Creative Director

I joined Rootly as their first design hire, and am currently leading both product and creative design there. Since then, we've launched two new products  ↳Rootly On-Call  (web & mobile) and  ↳Rootly AI , while also improved visual delight and ease of use across our product. I also led the redesign of our  ↳website  and gave our brand a fresh look.

Been too busy building to post case studies! In the meantime, you can check out all our shipped features on our  ↳changelog .

Rootly On-Call

2024
 \ 
Full-time
 \ 
Devtool, SaaS
Web App

Rootly Mobile App

2024
 \ 
Full-time
 \ 
Devtool, SaaS
iOS App

Gave our website and brand a new look

2024
 \ 
Full-time
 \ 
Devtool, SaaS
Website
Development

Rootly On-Call

2024
 \ 
Full-time
 \ 
Devtool, SaaS
Web App

Rootly Mobile App

2024
 \ 
Full-time
 \ 
Devtool, SaaS
iOS App

Gave our website and brand a new look

2024
 \ 
Full-time
 \ 
Devtool, SaaS
Website
Development

Rootly On-Call

2024
 \ 
Full-time
 \ 
Devtool, SaaS
Web App

Rootly Mobile App

2024
 \ 
Full-time
 \ 
Devtool, SaaS
iOS App

Gave our website and brand a new look

2024
 \ 
Full-time
 \ 
Devtool, SaaS
Website
Development
nov 2019 - feb 2023
first hire, Founding designer

LEX is a fintech platform that democratize commercial real estate by taking them public so that everyone can buy a share of them (literally buying stock of a building).

I first joined LEX as an intern (first hire :p) when I was still a student at nyu. I then joined as the founding designer after I graduated. Since then, I grew with the company for almost 4 years till our acquisition in early 2023. During my time there, I have had the privilege to work on many projects and learnt a ton. I worked on web product, mobile app, design system, and marketing website. You can check out the projects below:

Designing a trading platform for commercial real estate stocks

2021
 \ 
Full-time
 \ 
Fintech, Marketplace
Web App
iOS App

Onboarding redesign: doubling conversion rate for opening brokerage accounts

2022
 \ 
Full-time
 \ 
Fintech, Marketplace
Web App
iOS App

Design system: enabling velocity and consistency for a lean product team

2021
 \ 
Full-time
 \ 
Fintech, Marketplace
Systems
Systems

Website redesign: building trust through marketing

2022
 \ 
Full-time
 \ 
Fintech, Marketplace
Website
Development

Waitlist app: secure early adopters for first-mover advantage

2020
 \ 
Full-time
 \ 
Fintech, Marketplace
Web App
iOS App

Designing a trading platform for commercial real estate stocks

2021
 \ 
Full-time
 \ 
Fintech, Marketplace
Web App
iOS App

Onboarding redesign: doubling conversion rate for opening brokerage accounts

2022
 \ 
Full-time
 \ 
Fintech, Marketplace
Web App
iOS App

Design system: enabling velocity and consistency for a lean product team

2021
 \ 
Full-time
 \ 
Fintech, Marketplace
Systems
Systems

Website redesign: building trust through marketing

2022
 \ 
Full-time
 \ 
Fintech, Marketplace
Website
Development

Waitlist app: secure early adopters for first-mover advantage

2020
 \ 
Full-time
 \ 
Fintech, Marketplace
Web App
iOS App
2019 - 2024
Founder

I've worked with many early-stage startups on their product and website. I wanted to bring my founding designer expertise to the underserved startups, helping them establish a unique look, build a polished product, and prepare them for long-term growth.

As for now, I'm taking a pause on taking new clients as I want to protect my focus and do some side projects for myself.

There's still a few fun projects in 2023 and 2024 that need to be published, stay tuned! Meanwhile you can always check some past projects below:

Sonic Equity - own your passion

2023
 \ 
Client
 \ 
Financial Service, Music
Website
Pitch Deck

OpenAsk - A Web3 Q&A Community

2023
 \ 
Client
 \ 
Web3, SocialFi
Web App
Systems

New Books Network - introducing scholars to a wide public

2022
 \ 
Client
 \ 
Academia
Brand Identity
Pitch Deck

ModelZ - Easy AI for Developers

2023
 \ 
Client
 \ 
Machine Learning, SaaS
Brand Identity
Website

Game Theory - Animated Mini Course

2020
 \ 
Client
 \ 
Education
Creative Design

Sonic Equity - own your passion

2023
 \ 
Client
 \ 
Financial Service, Music
Website
Pitch Deck

OpenAsk - A Web3 Q&A Community

2023
 \ 
Client
 \ 
Web3, SocialFi
Web App
Systems

New Books Network - introducing scholars to a wide public

2022
 \ 
Client
 \ 
Academia
Brand Identity
Pitch Deck

ModelZ - Easy AI for Developers

2023
 \ 
Client
 \ 
Machine Learning, SaaS
Brand Identity
Website

Game Theory - Animated Mini Course

2020
 \ 
Client
 \ 
Education
Creative Design

Check  ↳project index  for all projects

 web & ios apps 

 Responsive websites 

 design Systems 

 decks/presentations 

 brand identities